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The “Futuro da Beleza”

Have you ever thought how Grupo Boticário will operate in the Beauty market in the next 10 years? We did and we are working with a lot of energy!

After many studies, trend events, interviews with executives and internal and external experts, the GB‘s future map took shape and purpose.

Denominated as “Futuro da Beleza”, it has territories that challenge the status quo and direct innovation research projects, mainly adjacent and transformational ones.
Through it, new products and consumer experiences are idealized and developed.