National and international presence

Innovation has been part of Grupo Boticário‘s DNA since the founding of the first manipulation pharmacy that gave rise to the O Boticário brand, back in 1977.

It is present in our way of doing things: from the skills evaluated in each of the employees’ deliveries, in the research and development of our products, in the business solutions, to the end of the chain to meet the needs and desires of our consumer.

GB understands that collaboration with the innovation ecosystem is extremely important for the social and economic development of our industry and our country.

To make this possible, we actively participate in congresses, scientific events and national and international conferences, sharing knowledge and learning from our beauty journey.