If you found an investor in an elevator and had a few minutes (just the time to go up/down) to sell an idea, would you be ready for this challenge?
This is a presentation format called elevator pitch.
Inspired by the startups model, the R&D board relies on the pitch process once a year to evaluate the proposals for research projects, aiming to ensure the best distribution of investments in the board.
How does it happen?
The pitch process includes rounds of quick presentations made by the researchers to a panel of expert evaluators.
During the pitch, projects are evaluated according to specific criteria in line with the company’s strategy, such as the Futuro da Beleza and sustainability criteria, guaranteeing an increasingly assertive performance towards GB‘s vision of the future and product innovation strategy.