Here at Grupo Boticário, we seek solutions and partnership opportunities in the innovation ecosystem and mediate the best model with the internal areas of the GB, to maximize internal resources and innovation.

We operate with co-development and partnerships that leverage innovation in products, processes, new methodologies and technologies.

How do people contribute to GB research? Find out in our podcast with the senior manager of Design, Open Innovation and Product Sustainability, Alexandre R. Silva, and the manager of Open Innovation and DTV, Fernanda Angelucci.

Read the podcast here.

Who innovates with Grupo Boticário?

Corporations: suppliers, companies in the same sector, other sectors

incubators, accelerators

Crowd: innovation hubs
and the general public

Government entities

Science and Technology Institutes (ICTs):
universities and research institutes


Monitoring: we are in contact with the innovation ecosystem, aiming to monitor opportunities applicable to the Grupo Boticário so that we can increasingly offer innovative technologies and products to our consumers.


Belas Artes Project with Embrapa

Grupo Boticário, in partnership with Embrapa Agroenergia and support from Embrapii, is developing a project whose objective is to produce dyes by biotechnological means and to seek new sources for obtaining color through microalgae, fungi and bacteria by fermentation process.

Braskem Labs

It is in the essence of Grupo Boticário to seek responsible success and to be restless, that is why we partner with our suppliers.
An example of this was the performance of the group as a cosponsor of Braskem Labs, through the assessment of startups and mentoring.
Braskem Labs is an acceleration program for entrepreneurs who want their businesses to succeed, as they believe in their potential to transform the world.
The acceleration happens with specific objectives and focused on businesses with different development scales designed to encourage the ecosystem, generate socio-environmental impact and solve business challenges that have plastic or chemistry as part of the solution.

UFPR Partnership

Public and private partnerships are important strategies for scientific and technological development on topics of common interest.

UFPR (Federal University of Paraná) is a strategic partner of Grupo Boticário, with which we have a cooperation agreement for innovative projects.

We can mention the partnership between the biopolymers laboratory at UFPR and GB with a focus on research on new technologies in cosmetics as an example.

The results are mutually beneficial and through scientific collaboration, it has made it possible to lend Zeta Sizer equipment to the University.
This equipment is essential in research associated with polymers and nanotechnology, with numerous positive impacts on research carried out by both institutions.


We have participated in the Institutional Program for Scholarships in Technological Development and Innovation (PIBITI), in partnership with PUCPR (Pontifical Catholic University of Paraná) since 2016.

This partnership provides an opportunity for undergraduate students in higher education to experience technological challenges of R&D of the Grupo Boticário, actively participating in activities, methodologies, knowledge and practices aimed at technological development and innovation processes.

Inova Talentos Scholarship Students (CNPQ IEL)

We participate in the program that aims to increase the number of qualified professionals in innovation activities in the Brazilian business sector, developing innovation projects at Grupo Boticário.

I.A.R.A.™ 2.0

We developed in partnership with EMBRAPII and Senai a methodology that allows, on a laboratory scale and in a simulated environment, the evaluation of the (bio)degradation of compositions and ecotoxicity of plastic packaging.

Do you know what ecotoxicity analysis is for? It is an important tool to assist the selection of raw materials in the process of formulating cosmetic products.

Thus, more sustainable products are developed that generate less impact on the aquatic environment, causing less risk to the environment, in addition to assisting in the generation of sustainability indicators.