Beleza Transparente operates through these three pillars at Grupo Boticário.
Safety
A clear purpose
It is only a success when it is a success for everyone
We do beautiful in society and in nature
Beauty transforms the world
Special care for different audiences
Our opinion on certain ingredients
Committed to the quality of our ingredients
Packaging
More than 20 years free of animal testing
3D Skin
Organs On a Chip
Our stamps
Sustainability
Ecodesign
Sustainable materials
Sustainable attributes of our formulations
Vegan products
Organic products
Products with natural ingredients
Safe for corals
Formulas with less impact on water
Plastic-free shine
More efficient/sustainable processes
Minimalist formulas
Use of Circular Economy raw materials
EcoAlcohol
100% renewable energy
Traceability of raw materials
Socio-environmental impact of products communicated in a transparent and accessible way
Accountability and transparency
Our commitments, certifications and national and global movements
We share beauty across the entire value chain
Innovation
The “Futuro da Beleza”
How is the “Futuro da Beleza” applied to R&D?
The “Futuro da Beleza” and the New Normal
Cases
Ideation
Pitch process
Innovation Day
Expo Innovation
Partnerships
Crowdsourcing
We co-create to innovate
National and international presence
Awards
Intellectual Property: publications of scientific articles and patent deposits
Other initiatives