Once a year, the Research and Development board encourages researchers to participate in an inspiring day, with a lot of immersion and experiences.

The results are ideas of research projects to build the future of Grupo Boticário.

This Ideation is done using the Design Thinking methodology, an approach that allows looking at the customer before innovating.

Employees from other innovation areas also participate in this day, such as Marketing, Channel Innovation, BotiLabs, Sustainability and Design.

After all, different views and profiles further encourage co-creation, which is already part of our DNA.

After this Ideation process, in a second moment, the researchers are invited to present their project ideas in the pitch format.