GRMA – Large Atlantic Forest Reserve

With the objective of helping to conserve the last large continuous remnant of the Atlantic Forest, which covers 50 municipalities in the states of São Paulo, Paraná and Santa Catarina, the Grupo Boticário Foundation works together with a network of partners to empower the resident population of the area and foster social entrepreneurship.

All this so that we can create a demand for sustainable tourism and make this destination recognized as a tourist itinerary based on nature conservation and cultural appreciation.

To find out about the nature products offered in the region, access and check the available packages:


In addition, the movement seeks to improve the range and implementation of the Conservation Units in this area and thus decrease the amount of endangered species in the region.

The Foundation believes that conserved natural ecosystems and the appreciation of culture and history can leverage the socioeconomic development of the region, with ecotourism as the main tool.

To learn more about the exuberance of this region and all its curiosities, watch the GRMA Video: