X

Commitment to environmental education and society engagement

In order to highlight the importance of the connection between human beings and nature, it is necessary to offer information, promote experiences and expand communication to different points of contact and in different formats. Meet some of our initiatives!

MY ENVIRONMENT COLLECTION
A collection of 18 educational books developed by Grupo Boticário Foundation in partnership with the Educational System Family School (Sefe), aimed at teachers and students of elementary school.
There are nine books with theoretical framework and activity proposals – aimed at helping teachers to work with the new generation, in a playful and interdisciplinary way, the importance of conserved nature and its relationship with social well-being.

And, nine books with activities for students to reinforce and practice what they learn about the topic in the classroom. The sequence of the books proposes a presentation of basic concepts that is deepened as the students grow.

Each year has a central theme:

  1. THE NATURE PRESERVATION
  2. LIVING BEINGS
  3. BLUE PLANET (WATER)
  4. BRAZILIAN BIOMES: AMAZON, ATLANTIC FOREST AND CERRADO
  5. BRAZILIAN BIOMES: PANTANAL, PAMPA AND CAATINGA
  6. MARINE ECOSYSTEM
  7. CLIMATE CHANGES
  8. POSSIBLE FUTURES: QUALITY OF LIFE, HEALTH AND NATURE
  9. CONSERVATION ALMANAC

Between 2017 and 2019, printed books were distributed in public schools in more than 35 Brazilian municipalities – almost 200 thousand students and nine thousand teachers from all grades of elementary school.
In 2020, in the context of a pandemic, the books were made available on the Grupo Boticário Foundation website and already have more than 100 thousand downloads.

Below are the links to the 1st and 2nd year books (teachers and students):
Livro 1º ano (aluno) Livro 1º ano (professor)
Livro 2º ano (aluno)Livro 2º ano (professor)

The complete Collection is still available on the website www.fundacaogrupoboticario.org.br (just select a library and then My Environment Collection)


FILM THE BEGINNING OF LIFE 2 – OUTSIDE

Launched on November 12, 2020, the film “The Beginning of Life 2: Outside” was conceived and produced by Maria Farinha Filmes in partnership with Grupo Boticário Foundation and Instituto Alana, under the direction of Renata Terra (director of Piripkura, a pre-nominated Oscar 2019 film as the best documentary), and released in 190 countries by Netflix.


The film is a new chapter in the franchise “The Beginning of Life” and puts a lens attentive to the benefits generated by contact with nature in the development of children.

It was released at a time when we are experiencing one of the greatest contemporary crises in our history.
The pandemic opened up all the inequalities that permeate our society and made the urgency of reflecting on our relationship with the natural world even more evident.
The content is an opportunity to reflect on our relationship with the world and with nature.

THE BEGINNING OF LIFE 2 – OUTSIDE| OFFICIAL TRAILER


HEALTH AND NATURE

With streaming platforms and digital channels, a wide variety of audiovisual content about nature is accessible to everyone – many are free.

OUR PLANET (2019)

The documentary series is among the highlights of criticism on Netflix. Divided into eight chapters, “Our Planet” shows in great detail and beautiful images how the Earth’s biomes are connected and their fundamental participation for the prosperity of life.
Where to watch? On the Netflix streaming platform.

WALK IN THE PARK (2018-2019)

In order to disseminate knowledge and encourage visitation in national parks, the web series of the Pé no Parque movement brings culture, curiosities and stories of characters present in conservation units. In five seasons, Pé no Parque has passed through national parks:
São Joaquim (SC), Superagui (PR), Anavilhanas (AM), Serra da Capivara (PI) e Chapada dos Guimarães (MT).

Always portraying different landscapes and biomes in Brazil.
The webseries is directed by Marcio Isensee e Sá, produced by WikiParques and sponsored by the Grupo Boticário Foundation.
Where to watch? All seasons can be accessed for free on the Pé no Parque website or on YouTube.


THE STORY AFTER THE FIRE (2018)


The documentary reveals the consequences of an expedition carried out in the Serra do Tombador Nature Reserve, near Chapada dos Veadeiros (GO), to show the impacts generated by the fires that affected 85% of the region in October 2017.

The expedition lasted for ten days and showed how the richest savannah on the planet responded to the fire from the identification of species of flora and fauna.
Where to watch? The documentary is available on YouTube.


THE IMPERFECT POEM (2018)

Based on a book of the same name, written by a professor in the Department of Ecology at the Federal University of Rio de Janeiro (UFRJ) and a member of the Network of Specialists in Nature Conservation (RECN), Fernando Fernandez, ‘The Imperfect Poem’ brings awareness lessons to constant process of transformation of the Earth caused by the intervention of man and destruction of natural resources.
The work also portrays extinct species, such as mammoths, mastodons and giant sloths.


NATURE CONSERVATION SPECIALIST NETWORK (RECN)



The Network of Nature Conservation Specialists (RECN) brings together about 80 professionals from all regions of Brazil and, some from abroad, who bring to the work that they develop the importance of nature conservation and the protection of biodiversity.

They are lawyers, urban planners, biologists, engineers, environmentalists, scientists, university professors – of national and international reference – who volunteered to be spokespersons for nature.

They give interviews, bring new perspectives, generate content and enrich information from reports from the most diverse editorials. Created in 2014, the Network is an initiative of the Grupo Boticário Foundation for Nature Protection.

Where to check? The statements and articles of the members of the Network exclusively reflect the opinion of the respective authors. Access the Sources Guide.