We co-create to innovate

Here in R&D, we have the Design and Prototyping area that works to transform marketing desires and market needs into packaging and products.

We integrated three work fronts in a very fluid creation process, in which we started with search for inspiration, generating insights and content based on trends and DSGN Experience.
After so much inspiration, it is in DSGN Concept that we work on the conceptualization and creation of products through Graphic Design, Product Design and Prototyping, bringing other people from the Grupo Boticário to co-create with us.

All of this always using agile methodologies and with the consumer at the center.
To complete this whole process, at DSGN Graphic we do all the technical finalization of the packaging, adding all the necessary information to the product and preparing the digital files to follow the process through our partners.