We are agile, restless and we look for responsible success with a shine in our eye. We created this channel to let you know everything we do and how we do it.
Beleza Transparente operates through these three pillars at Grupo Boticário.
We are committed to understanding your needs and desires. After all, if it is about human safety, there is talk and transparency. It's about complicity. Check out our entire history of how we analyze ingredients, prepare our products and deliver to you in the safest way possible.
We are responsible for the impact of our attitudes, both for the company's results and for society. Therefore, the difference we want to make is not just in the product: it goes from the most complex formulas to the correct disposal of packaging. See more about our processes here.